Privacy Policy

    What Information we Collect and How we Use It

    Thank you for visiting  

    We are committed to protecting and safeguarding your privacy. The purpose of this Privacy Statement is to inform you about the types of information we might collect about you when you visit our Site, how we may use that information and whether we disclose it to anyone.

    Any information we collect on our Site generally falls into the following two categories:

    1. Personally Identifiable Information

    This refers to information that lets us know who you are or things specifically about you.

    A. Visitors 

    You can browse our Site as a visitor without revealing any Personally Identifiable Information. 

    B. Tributes 

    If you choose to submit a tribute to Helen DeVos, we ask for your name, city, state or country and email address.  Your email address will not be published and will only be used to communicate with you to notify you that your tribute has been received, when your tribute has been published and possibly for additional contact regarding your tribute.  We will not retain your email address for more than 90 days.
    In addition, you may leave a private tribute for the DeVos family that will not be published to the site by sending a personal email to  In doing so you share your email address and any other personal information you provide such as your name, city and state/country with us.
    C.  Contact us

    You may also contact for help or support and provide us information and a way to contact you to address your inquiry. 


    2. Aggregate Information

    This refers to information that does not, by itself, identify you as a specific individual. Such information would include the Uniform Resource Locator ("URL") of the website that referred you to our Site, your Internet Protocol ("IP") address (a number automatically assigned to your computer whenever you surf the web), your operating system and browser type, and any search terms that you enter on our Site. Our web server aggregates this information in order to monitor the level of activity on our Site, evaluate its effectiveness, and improve the content of our Site in order to make your visit an easy and enjoyable experience.

    We may collect, compile, store, publish, promote, report, or otherwise disclose or use any Aggregate Information, provided that such information does not personally identify you. We generally do not correlate any Personally Identifiable Information with the Aggregate Information that we collect on our Site. If we do correlate any Aggregate Information to you, it will be protected like any other Personally Identifiable Information under this Privacy Statement.

    Sharing Your Information

    If we decide to publish your tribute, it will be posted on this website along with your name and the date of your submission.  Otherwise, we will not sell, trade, rent, or retransmit any Personally Identifiable Information we collect online, except as noted below. Any Personally Identifiable Information you provide to us will be stored in our databases in the United States .

    We may use business partners to help us design and operate our website or provide other services to support the site.  When we use business partners, it will generally be on terms that prohibit them from making any independent commercial use of Personally Identifiable Information, from sharing such data with third parties, or from making the data publicly available.

    We use Google Analytics to help us gather and evaluate statistical information about the visitors to our site and how they use the site on an anonymous, aggregate basis, but will not associate this data with personally identifiable data.  We use this information to gain a better understanding of the visitors to our site and to improve our website and product offerings.  We reserve the right to license or sell aggregate information about the visitors to our website, but this information will not be individually identifiable.  If you would like to learn more about Google Analytics, please click here.

    From time to time, we may be required to provide Personally Identifiable Information in response to court order, subpoena, or government investigation. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may release Personally Identifiable Information when we believe that such release is reasonably necessary to enforce or apply our Terms of Use or to protect the rights, property, and safety of others and ourselves, or when otherwise required by law.  If there is a sale or merger of the company, division or business unit that operates this site, we may also transfer the information we have collected in connection with such sale or merger.

    Your Choices

    We will generally not use or share the Personally Identifiable Information collected on our Site in ways unrelated to the purpose for which you provided the information, including those described above, without providing you a choice whether to permit any such unrelated uses. 

    Protecting Your Information

    We acknowledge your trust and are committed to take reasonable steps to protect Personally Identifiable Information you provide online from loss, misuse, and unauthorized access. We employ physical, electronic, and managerial processes to safeguard and secure your information.

    Use of Cookies on This Site

    A "cookie" is a small data file transferred to your computer's hard drive that allows a website to respond to you as an individual, gathering and remembering information about your preferences in order to tailor its operation to your needs, likes, and dislikes. Overall, cookies are safe, as they only identify your computer to customize your web experience. Accepting a cookie does not provide us access to your computer or any Personally Identifiable Information about you, other than the information you choose to share. Other servers cannot read them, nor can they be used to deliver a virus.

    Most browsers automatically accept cookies, but you can usually adjust yours (Microsoft Internet Explorer, Firefox, or Netscape Navigator) to notify you of cookie placement requests, refuse certain cookies, or decline cookies completely. If you turn off cookies completely, there may be some website features that will not be available to you, and some web pages may not display properly.

    We do not use so-called "surveillance" cookies that track your activity elsewhere on the web.

    Links to Other Websites

    Links to third-party websites may be provided solely for your information and convenience. If you use these links, you will leave our Site. This Privacy Statement does not cover the information practices of those websites linked to our Site, nor do we control their content or privacy policies. We suggest that you carefully review the privacy policies of each site you visit.

    Children's Privacy Protection

    We take special care to protect the privacy needs of children and encourage parents to be an active participant in their child's online activities. Our Site does not target and is not intended for children under the age of 16, and we will not knowingly collect Personally Identifiable Information from them. If we discover personal data from a child through our Site, we will eliminate that data.  If you are a parent who believes that we have collected data about a child under age 16, please contact use at and we will be happy to delete the information we have about your child from our records and provide information in accordance with the Children’s Online Privacy Protection Act.

    Changes to This Statement

    Any updates or changes to the terms of this Privacy Statement will be posted here on our Site and the date of the newest version posted below. Please check back frequently, especially before you submit any Personally Identifiable Information at our Site, to see if this Privacy Statement has changed. By using our Site, you acknowledge acceptance of this Privacy Statement in effect at the time of use.  If we make any change to this policy that would permit us to make additional uses of Personally Identifiable Information that we have previously collected about you, we will provide you with the opportunity to opt out of those additional uses.

    Contact Us

    If you have any concerns about our use of your information or about this Privacy Statement, please send an email to We will make every reasonable effort to address your concerns and remedy any problems you bring to our attention.